PRESS RELEASE
June 12, 2020

7Mountains
www.7mountains.com 

Mjoll
www.mjoll.no

A Milestone for taking newsrooms to the cloud and for story-centric workflows

TV stations world-wide have followed the development of a project at Danish TV 2/Fyn and their transition from a traditional newsroom solution to an all-cloud workflow and setup.

Yesterday at around 5 PM, TV 2/Fyn went live with their first news bulletin from DiNA, the cloud newsroom and story tool from 7Mountains and with cloud media management solution Mimir, by Mjoll.

From the announcement of the project in 2019, TV 2/Fyn’s Head of Innovation and Production, Michael Jensen, has generously shared insights of their planned big move towards cloud-only. In an interview at IBC 2019, Jensen said: “Our philosophy at TV 2/Fyn has always been to put journalists and storytelling first, and technology second” (read full article here.)

DiNA sits at the heart of the newsroom at TV 2/Fyn as the core tool for news planning, creation and publishing. Another central tool for the news production, is video and media platform Mimir, Together, the cloud solutions from 7Mountains and Mjoll power the entire news production. 

One tool for all with a true story centric workflow

With the integrated DiNA and Mimir solutions, TV 2/Fyn has now taken a true step into a full story-centric workflow.

What does story-centric really mean? This means one tool for all platforms, including creating, planning and publishing of stories to a CMS, to linear TV, and to all social media channels.

The journalists working in DiNA can prepare all their content, including text, videos and images, for all platforms AND publish to linear TV via an integrated rundown module, to their website CMS platform via easy-to-use templates, to Facebook, Twitter, YouTube and more. All is done from within one unified user interface; DiNA.

With a story-centric workflow, there is no need to jump from tool to tool for creating content for multiple platforms, enabling the journalist to work much more efficiently.

Smart media management

Mimir is the media management solution powering the news production at TV 2/Fyn.

Mimir automates the process of speech-to-text transcriptions, translations, persons, objects and labels detection, events and more, using AI technology. This gives the journalist a search tool, within DiNA or from any web interface, where they can find the videos and images that they need for their stories.

With Mimir the journalist can, as an example, narrow down a search for spoken words in a transcript, with a specific person or persons present and/or with a specific object.

Choosing the right systems integrator

The solutions are sold through and delivered by systems integrator and video experts, Mediability, the Nordic partner of 7Mountains and Mjoll.

“We congratulate the team at TV 2/Fyn with the successful launch. They have now taken a leading position in innovating their newsroom workflows”, says Knut Alfred Andersen, CEO of 7Mountains.

Image courtesy of Michael Jensen, Head of Technology and Production at TV 2/Fyn
Live with DiNA at TV 2/Fyn
Image courtesy of Michael Jensen, Head of Technology and Production at TV 2/Fyn

About DiNA by 7Mountains:

DiNA is a storytelling tool for journalists and editors that is built with modern, web based technology and with the end-user in mind. DiNA is disrupting the traditional newsroom market with offering a journalist tool that is 100% cloud based and built for collaboration between departments, built for sharing, for using AI technology to empower the journalist and with a story centric approach. 

About Mimir by Mjoll:

Mimir is an easy-to-use tool for video content creators which automates metadata logging using integrated AI services and at the same time archives your media to the cloud. With Mimir journalist and editors can manage their videos and images in a smarter and more efficient way. Mimir integrates with DiNA.

Join our webinars!

Join the next DiNA webinar for an introduction and live demonstration. Sign up here.

Join the next Mimir webinar for an introduction and live demonstration. Sign up here.

Contact 7Mountains: sales@7mountains.com

Contact Mjoll: hello@mjoll.no

For media enquiries please contact:

Ingrid Agasøster, COO, Fonn Group
ingrid@fonngroup.com /LinkedIn 

Knut Alfred Andersen, CEO, 7Mountains
knut(@)7mountains.com /LinkedIn

Håvard Saunes Myklebust, CEO, Fonn Group
haavard@fonngroup.com /LinkedIn

DiNA best of show award