The story behind DiNA - IBC 2019 interview

The story behind DiNA

Medialooks interviewed our VP of Sales at IBC.

How does DiNA solve the everyday challenge of working with news gathering, story creation and publishing on multiple platforms?

What does story centric workflow mean?

Read the full interview with Robert Strand here.

Our first DiNA customer is announced!

Mediability to build story-centric, cloud-based newsroom of the future for Denmark’s TV 2/FYN

Our partner Mediability has been selected by Danish regional TV station TV 2/Fyn to build its new journalist-centric, fully cloud-based newsroom, with DiNA as storytelling and publishing tool.

“Our philosophy at TV 2/Fyn has always been to put journalists and storytelling first, and technology second”, says Michael Jensen, Head of Technology and Production at TV 2 /Fyn.

Read the full announcement from Mediability here

IBC 2019 Press Announcement: 7Mountains launches DiNA


Software start-up 7Mountains transforms the traditional newsroom with its new cloud-based storytelling system

Bergen, Norway, September 4 – 7Mountains, a software start-up from Media City Bergen, is launching DiNA at this year’s IBC show in Amsterdam. DiNA is a cloud-based storytelling tool for journalists and editors, built with modern, web-based technology and a focus on the end user. 

The product has already gained substantial interest from broadcasters and media organisations worldwide, looking for fast and flexible multi-platform news and story creation. To accelerate its roll-out, 7Mountains has partnered with Mediability as its reseller and systems integrator in Scandinavia. Mediability has already signed the first customer for DiNA (to be announced at IBC), and the system will be rolled out as a fully-integrated cloud-based replacement for the Scandinavian broadcaster’s existing newsroom system. 7Mountains has also signed Stem Media as a reseller for the Oceania region.

“DiNA is created on a modern, web-based cloud platform and has been designed with the end user as its focus,” said Mads Grønbek, 7Mountains CTO and co-founder. “With DiNA, content producers can provide their storytellers with a tool for collaborative story creation and publishing across multiple platforms – all within one beautiful user interface.” DiNA integrates with news feed providers, MAM systems, graphics systems, automation systems, and more.

7Mountains will showcase DiNA at the IBC Show in Amsterdam, September 13-17, on Stand 8.C10. 

About 7Mountains

7Mountains was founded in 2018 in Norway by a team of broadcast engineers, software developers and media technology innovators, who had a vision to create a product for modern storytellers. The founding team has helped invent and launch innovative workflow solutions for media organisations and broadcasters around the world for many years. 7Mountains is part of the Fonn Group and co-funded by Innovation Norway. It is headquartered in Media City Bergen in Norway – a media cluster with a reputation for bringing innovative solutions to the market. The company’s majority owner is Rieber & Søn, a family-owned Norwegian investment company with an industrial legacy dating back to 1839.

For media enquiries please contact:

Ingrid Agasøster, COO, Fonn Group AS, +47 995 337 91 /

Press image:  

Mediability partners with 7Mountains as reseller in Scandinavia

Mediability partners with 7Mountains to offer the next generation newsroom system in Scandinavia.

Re-post from 

Bergen, Norway 22 August: Software start-up company 7Mountains and Mediability, Scandinavia’s largest professional equipment provider and systems integrator, have signed a partnership for the Nordic region. Mediability will be offering DiNA – a story and collaboration tool, launching September 2019, as part of its core offering.

With DiNA, Mediability can now offer broadcasters and media houses a modern newsroom and planning system; a storytelling and publishing tool built for journalists and editors. DiNA is a perfect match for anyone looking to work in the cloud, with light-weight web-based systems that can be accessed from anywhere and that enables transparency across departments and publishing on multiple platforms.

“We are extremely happy to secure the reseller partnership agreement between 7Mountains and Mediability for the Nordic region. DiNA represents the future of cloud based story-creation and aligns with Mediability’s strategy of offering modern workflow solutions to our customers, embedded with our knowledge and competence from conceptual thinking, delivery of project and support”, says Mediability CEO Knut Alfred Andersen.

Read more here:

7Mountains and Mediability are both Fonn Group companies, headquartered in Media City Bergen.

Press contacts:

Håvard Saunes Myklebust
Fonn Group AS

Ingrid Agasøster
Fonn Group AS

We are exhibiting at this year's IBC show in Amsterdam

World-premiere of DiNA at IBC 2019

We are happy to share the news about this year IBC, where we join our partner Mediability and will co-exhibit with them in hall 8, stand 8.C10. Stem Media, our reseller for the Oceania region will also be joining us at the event.

IBC is an important arena for meeting industry colleagues, customers, partners and friends, and an excellent area for us to show our product offering. We are launching our first product, DiNA, at this year IBC show and look forward to show what we have been working on for the last year.

Stay tuned for our DiNA launch announcement.

It would be great to meet in Amsterdam! Contact us today to schedule a demo or meeting with us.



7Mountains signes reseller agreement with Stem Media

Stem Media has signed with 7Mountains as a reseller for the Oceania region

Sydney based Stem Media is a content creator and production technology reseller specialising in production software that focuses on cloud based platforms.

The Stem Media team has years of experience with TV & video production, live news, and media presentation. They have News Corp Australia, Sky News, Channel NewsAsia, ABC, Fairfax Media, and many other key clients in their portfolio.

Read more about Stem Media here.