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DiNA

Story planning, creation, collaboration and go-live in one unified tool

Introduction to DiNA by 7Mountains

 

Create your stories in one unified tool

DiNA is a complete cloud newsroom solution built for easy access, for creativity and for innovation.

With cloud newsroom tool DiNA you bring your staff from digital and linear news together into one unified workflow. 

Equip all your story creators with one tool for all story planning, creating and publishing.

Speed up the time-to-air on your linear channels and all your digital channels with a unified storytelling tool for all.

Access from anywhere

DiNA is cloud-native and can be accessed from anywhere, from your favourite web browser. With DiNA you can safely unplug your legacy newsroom systems and be free of on-premise installations. 

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Plan & Pitch your stories

DiNA has an integrated planning module for stories, where the journalists have full control over what stories are planned for publishing, where they will get published, and when. With DiNA journalists can create story suggestions and pitch these in an internal story marketplace, allowing the editorial staff to work more efficiently and in a transparent way.

Collaborate & Collect Resources

DiNA is built for story collaboration, transparency and for sharing resources. When creating a story in DiNA, the journalist can add collaborators to the story, collect resources from connected news service feeds, add suggested videos and images, and more, all within one user interface.

 

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Use smart AI tools for related videos and content

DiNA integrates with cloud media management and video production system Mimir by Mjoll. With access to Mimir from within DiNA, journalists can search their media archive for images and videos and add these to their stories. Mimir has a range of integrated AI technologies, for automatic metadata logging, object detection, speech-to-text transcription, translations, and more. This allows the journalist working in DiNA to search for spoken words in a video clip, for example, before adding the relevant clip to a story.

Publish your stories to multiple platforms

DiNA is a true story-centric solution, built for planning, creating and publishing stories for multiple platforms from within one user interface. With DiNA you can create versions of your stories for your various social media platforms, for publishing to websites (CMS) or to rundowns for linear production, all from an easy to use interface.

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Auto create story versions for social media

Coming up in DiNA is a feature for automatically suggesting story versions fitted for social media platforms, such as Twitter, Instagram, Facebook etc. The journalist can of course edit any of the AI generated suggestions before publishing, being in full control of all editorial content.

Integrate with your favourite tools, feeds & services

DiNA integrates with graphics systems, MAM systems, automation systems, booking and resource systems, and more. DiNA can easily be integrated with APIs for publishing to Content Management Systems (CMS), LinkedIn, Twitter, Facebook and other social media platforms. With these integrations, a journalist can tailor a story instance to a specific platform.

 

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Key benefits of DiNA

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Access from anywhere
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Create your stories in one unified tool
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Plan & Pitch your stories
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Collaborate & Collect Resources
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Use smart AI tools for related videos and content
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Publish your stories to multiple platforms
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Auto create story versions for social media
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Integrate with your favourite tools, feeds & services
Ready to make the move to cloud? 

With DiNA you equip you newsroom, web desks and social media teams with a unified platform for: 

- Storytelling on all platforms
- Planning, editing and publishing from within one unified tool
- Awesome integrations for finding related media files
- Integrations with MAM systems, automation systems and much more

 

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Introduction to DiNA by 7Mountains

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