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  • August 16, 2022
  • 3 mins read

Story-centric cloud newsroom with Dina at IBC 2022

press release feature image 7Mountains

Press release: Transforming newsrooms to story-centric cloud with Dina 

IBC 2022 press release, Aug 16th, 2022, Bergen, Norway: 

Fonn Group company 7Mountains will exhibit at this year's IBC show in hall 7, stand 7.A45. The company will demonstrate the story-centric newsroom tool Dina, which has transformed newsrooms worldwide since its launch in 2019. 

Dina changes how journalists work with a new approach to story creation, planning, collaboration, and story-centric workflows. The story-centric newsroom is organised around the story rather than the delivery platform, allowing a  journalist to effectively and quickly deliver content to linear shows, OTT, SoMe, and CMS.

Dina is cloud-native and built from the ground up on modern, web-based technologies. Dina is a true Software-as-a-Service delivery, with new features added for the end users with no downtime on the system. Upgrade projects are never required. Dina connects to on-premise devices via the MOS gateway. 

New at the IBC show is the launch of Dina Rundown, a stand-alone rundown tool for linear production enabling a quick and easy replacement of the old on-premises/cloud hosted only newsroom systems, making the basis for later on doing a Dina upgrade to story-centric workflows. 

“Many broadcasters that choose Dina as their new NRCS do this as part of a strategic process to move to the cloud, reduce costs, and work more efficiently across their linear and digital news teams. Industry know-how and experience in broadcast workflows have proven to be key to the success of 7Mountains. We are excited to see how Dina fits so nicely in a market that is moving fast forward to cloud, Solutions-as-a-Service, and working from anywhere”, says Mads Grønbæk, CTO and co-founder of 7Mountains. 

Dina-TVNZ-userinterfaceRecent Dina projects include transitioning to a cloud newsroom and story-centric workflows for TV New Zealand (TVNZ). With Dina as their story-centric newsroom tool, TVNZ is expanding their outputs to digital platforms by enabling teams to collaborate across departments. In an interview from 7Mountains partner Stem Media this summer, Chief Product and Information Officer Kym Niblock said, “Audiences are all migrating to the internet; that is just the fact. We are a broadcaster, and story-centric workflows are part of our holistic business strategy.” See the case study interview with TVNZ here. (Image courtesy of Stem Media) 

At the IBC show, 7Mountains will co-exhibit with its sister company Mjoll, demonstrating its tight integration with video collaboration and production tool, Mimir. 

To book a demonstration of Dina at the IBC show (opens booking calendar):

Book IBC demo


About 7Mountains 

7Mountains is a software company founded in 2018 and is part of the technology group Fonn Group. The 7Mountains team are the inventors of Dina, a story-centric newsroom tool that runs in the cloud.  Dina launched for the worldwide market in early 2020 and has received several industry awards. Dina's customers are, amongst others, TVNZ, TV2 FYN, TV SYD, ausbiz, GB News, and Canal9 | Kanal9. Learn more about Dina here.

About Fonn Group

Fonn Group is a technology group headquartered in Media City Bergen, Norway, with an office in New York City. The group invests in companies delivering production and journalistic tools for the media and entertainment industry. In the Fonn Group portfolio, you find software companies Mjoll and 7Mountains, cloud workflows and integration partner Kunnusta,  and Nordics professional equipment reseller and systems integrator, Mediability. Learn more about Fonn Group here


Press contacts

Haavard Saunes Myklebust
CEO in Fonn Group
Contact Haavard 

Ingrid Agasøster
Marketing Manager for Fonn Group with affiliates 

Contact Ingrid 


Want to learn about story-centric newsroom workflows?

FREE Ebook by Mads Grønbæk, CTO in 7Mountains and Emily Dawson, Managing Director in Stem Media: “The principles of story-centric workflows”. Download your copy: 

FREE Ebook download


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